John Tippett
Chief Operating Officer Cytracom
Peer Connect Coach
John Tippett, Chief Operating Officer, Cytracom
John Tippett is a seasoned leader in business operations and technology strategy, with more than 25 years of experience in the MSP community and the broader technology industry. He founded, scaled, and sold a successful MSP through both organic growth and acquisitions. Since that time, he has worked with various vendors, including Datto and SnapAV, to develop and deliver programs and products through the MSP channel.
As Chief Operating Officer at Cytracom, John has driven transformational growth and innovation, helping MSPs deliver cutting-edge communications and networking solutions to small and medium business customers. His work spans operational strategy, go-to-market execution, and product innovation, making him a trusted advisor to MSPs aiming to streamline operations, improve profitability, and future-proof their business.
John’s areas of expertise include:
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MSP Lifecycle – Starting, scaling, acquiring, and selling MSPs
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Customer Experience Optimization – Designing service models that drive retention and loyalty
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Go-to-Market Strategy – Positioning, packaging, and launching solutions for maximum impact
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Operations Scaling – Process design, automation, and KPI-driven management
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Product Management – Aligning product roadmaps with market needs
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Technology Optimization – Leveraging tools to increase efficiency and margin
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Talent Strategy – Recruiting, retaining, and developing high-performing teams
While at Datto, John spearheaded the creation of Datto Networking, adding a new product line that further enhanced the company’s ability to serve MSPs. As a longtime CompTIA leader, serving as Chair of the Managed Services Community and earning the CompTIA Member of the Year award, he has contributed significantly to advancing the MSP profession.
As a business coach and advisor to both vendors and MSPs, John delivers practical, real-world strategies that help technology businesses achieve sustainable growth. Meeting with John is an opportunity to gain actionable insights for navigating the fast-evolving MSP landscape with confidence and clarity.
