Melissa Hockenberry
Owner First Things First Training and Consulting
Peer Connect Coach
Melissa Hockenberry, owner of First Things First Training and Consulting, brings over 30 years of experience helping organizations—from Fortune 500 giants to nonprofits—build stronger, more resilient customer relationships. With 18+ years at Autotask, Datto, and Kaseya, Melissa understands the unique pressures MSPs face and the operational chaos they navigate daily.
Melissa specializes in helping MSPs uncover hidden friction points in their client experience using her proprietary “client goggles” method—a practical framework that reveals why clients leave and how to make them stay. Her coaching is tailored to the fast-paced MSP environment, offering actionable strategies that drive retention and revenue without adding complexity.
If you're ready to see your business through your clients’ eyes—and fix what’s costing you growth—sit down with Melissa for a 1:1 session. You’ll leave with clarity on what needs to change.
